16. Implications of big data for society
Big data from personal computers increases privacy, security, and observation concerns, enabling targeted ad while risking unfairness. In healthcare, it offers personalised medicine but increases ethical questions about data use. The digital divide expands, disadvantaging those without access. Prejudices in data and algorithms can continue changes based on race, gender, or social and economic status. Ethical considerations are important to ensure the benefits of big data, such as improved healthcare and personalised services, and balance the risks of privacy violation and social differences.
